List of top Business Studies Questions on Marketing Management

‘Novel Stores’ is a chain of grocery stores that has built its reputation on customer satisfaction. It is known for its high-quality products, including a wide variety of bakery, dairy products and ready-to-cook meal kits, etc. catering to diverse customer needs. The store regularly takes feedback from the customers and stocks items accordingly.
The store is popular among the customers for its attractive schemes such as ‘buy one get one free’ offers and weekly discounts, etc. which are advertised on its website.
Once the goods are manufactured, packaged, branded and promoted, ‘Novel Stores’ ensures that they are made available to customers at the right place, in the right quantity and at the right time. Customers can place orders online and choose to get them delivered at their home or pick them up from the store at a selected time. As a result, the revenues of ‘Novel Stores’ are growing every year and profits are increasing.
Identify and explain the elements of marketing mix highlighted in the above case.

‘Premier Ltd.’ is a clothing company known for its high quality apparel and strong commitment to environment sustainability. The company designs its clothing after carefully understanding the needs of its present and prospective buyers and satisfying them in an effective manner. It assumes that profit can be maximised only when all decisions are taken from the point of view of customer satisfaction. Along with meeting customer needs, ‘Premier Ltd.’ also shows a deep concern for the long-term well-being of the society. To reduce environmental pollution, the company is using organic cotton and recycled polyester. For reducing waste, they run a programme where customers can return old clothes for recycling and get a discount on new clothes. Not only this, they keep aside a portion of its profits for environmental education programmes in local schools. Identify and explain two marketing management philosophies followed by ‘Premier Ltd.’.

Identify the shift in the marketing management philosophy from Picture I to Picture II.

The process of giving a name or a sign or a symbol etc., to a product is known as :

One of the factors affecting price determination of a product is ‘Pricing Objectives’. Which of the following pricing objectives will result in a higher price being fixed for the product ?

Explain the different steps in Selection Process.

Explain any eight functions of Marketing.

Which of the following is a durable product?

Suggest any eight suitable measures to adopt for improving communication effectiveness.

Explain briefly any four factors affecting working capital requirement of an organisation.

Explain any four limitations of Controlling.

Name any two styles of Leadership.

Publicity is unpaid form of communication.

Under which pricing strategy higher initial prices are fixed?

Under which pricing strategy higher initial prices are fixed?

Explain ‘Advertising’, ‘Sales Promotion’ and ‘Public Relations’ as elements of promotion mix.

Explain the following functions of marketing:
1. Marketing Planning
2. Branding
3. Pricing

The picture given below is the package of a perfume bottle:

Identify the level of packaging of the box shown above:

Statement – I : That part of a brand which can be spoken is called a brand name.
Statement – II : That part of the brand which is given legal protection is called Trademark.
Choose the correct option from the following :

______ is the process by which a manager synchronises the activities of different departments.

‘Marbury biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign.
Identify the tool of promotion used by ‘Marbury Biscuits’:

(a) Explain the following functions of marketing:
(i) Standardisation and Grading
(ii) Transportation
OR
(b) Explain any two components included in physical handling and movement of goods from place of production to the place of distribution.

(a) Explain the following functions of marketing:
(i) Marketing planning
(ii) Gathering and analyzing market information
OR
(b) Explain the following factors which affect the fixation of price of a product:
(i) Product cost
(ii) Utility and Demand

Arushi successfully runs a bookstore ‘Children’s Delight’ catering to children of the age group of 5 – 15 years. They have the complete range of children’s books like activity books, colouring books, fiction and much more. The books are of good quality and are highly appreciated by schools, parents and children. They have 16 stores all over India, where children can not only purchase the books, but can also come and read, and participate in quiz competitions and experience the joy of reading. They have their own well-managed inventory management, storage, and warehousing to deliver books to locations all over India. The bookstore regularly communicates the availability, features, merits, etc. of the books to target customers and persuades them to buy the books.
Quoting lines in the situation, identify and explain the two elements of marketing mix in addition to ‘Product’ highlighted in the above case.

(a) Explain the following functions of marketing :
(i) Customer support services
(ii) Product designing and development
OR
(b)Explain ‘Advertising’ and ‘Personal Selling’ as tools of promotion used by the marketers.