Question:medium
Identify the shift in the marketing management philosophy from Picture I to Picture II.
Identify the shift in the marketing management philosophy from Picture I to Picture II.
Show Hint
- Production Concept = Focus on affordability and volume,
- Product Concept = Focus on product quality and innovative features.
- Product Concept = Focus on product quality and innovative features.
Updated On: Jul 18, 2026
- From Production concept to Product concept
- From Production concept to Societal marketing concept
- From Societal marketing concept to Production concept
- From Product concept to Production concept
Show Solution
The Correct Option is A
Solution and Explanation
Step 1: Read what Picture I represents.
It shows mass production of televisions, which reflects a focus on making products widely available and affordable in large volume, the hallmark of the production concept.
Step 2: Read what Picture II represents.
It shows a television being used as a computer monitor, highlighting added features and improved functionality rather than sheer volume, which reflects the product concept's focus on quality and innovation.
Step 3: Identify the direction of the shift.
The company moved from emphasising volume and availability toward emphasising features and quality.
Final answer: Option 1, from production concept to product concept.
It shows mass production of televisions, which reflects a focus on making products widely available and affordable in large volume, the hallmark of the production concept.
Step 2: Read what Picture II represents.
It shows a television being used as a computer monitor, highlighting added features and improved functionality rather than sheer volume, which reflects the product concept's focus on quality and innovation.
Step 3: Identify the direction of the shift.
The company moved from emphasising volume and availability toward emphasising features and quality.
Final answer: Option 1, from production concept to product concept.
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