Question

Identify the shift in the marketing management philosophy from Picture I to Picture II.

• A. From Production concept to Product concept
• B. From Production concept to Societal marketing concept
• C. From Societal marketing concept to Production concept
• D. From Product concept to Production concept

Hint:

Production = "Quantity & Availability"
Product = "Quality & Features"
Marketing = "Customer Satisfaction"

Answer 1

The Correct Option is A

Step 1: Read what Picture I is showing.
Picture I shows televisions being mass produced. A firm that focuses on turning out large volumes so the product is cheap and easily available anywhere is following the production concept, where the main worry is supply, not features.
Step 2: Read what Picture II is showing.
Picture II shows the television being used as a computer monitor, that is, the same product now offering an extra, improved use. A firm that keeps adding features and improving quality so customers get more value is following the product concept.
Step 3: Connect the two pictures as a shift in philosophy.
Moving from simply producing more units to improving what the product can do is a move away from production concept and toward product concept, since the emphasis has shifted from quantity to quality and features.
Final answer: Option 1, the shift is from Production concept to Product concept.