Question

'Lima' is a global sportswear brand known for shoes, apparel and sports accessories. Customers can recognize Lima's shoes, t-shirts and bags just by seeing the tiger symbol imprinted on all Lima's products. Lima has legally registered both its name 'Lima' and its tiger symbol so that no other company can legally use the same or similar design in their sportswear.
The tiger symbol is Lima's :

• A. Brand name
• B. Brand mark
• C. Trade mark
• D. Both Brand mark and Trade mark

Hint:

Remember: All trade marks are brands, but not all brands are trade marks. A brand mark becomes a trade mark the moment it gets legal registration.

Answer 1

The Correct Option is D

Step 1: Identify what is being asked about the tiger symbol.
The question asks us to classify Lima's tiger symbol based on what it represents and the legal protection it has received.
Step 2: Define Brand Name.
A Brand Name is the verbal (spoken) part of a brand, such as the word Lima. The tiger symbol is a visual element, not a spoken word, so it is not a Brand Name.
Step 3: Define Brand Mark.
A Brand Mark is the visual element of a brand that can be recognized by sight but cannot be spoken as words. Examples include logos, symbols, and distinctive design elements. Lima's tiger symbol fits this definition perfectly because customers recognize it visually.
Step 4: Define Trade Mark.
A Trade Mark is a brand or part of a brand that has been given legal protection, making it the exclusive property of the owner. Once registered, no other company can legally use the same or a similar mark.
Step 5: Apply the definitions to the case.
The tiger symbol is a visual element, so it is a Brand Mark. The case explicitly states Lima has legally registered this symbol to prevent competitors from copying it. A legally registered Brand Mark simultaneously becomes a Trade Mark. Therefore, the tiger symbol is both a Brand Mark and a Trade Mark.
Step 6: Confirm the answer.
Since the symbol is visual (Brand Mark) and legally registered (Trade Mark), both classifications apply.
\[ \boxed{ \text{(D) Both Brand mark and Trade mark} } \]