Question

Identify the shift in the marketing management philosophy from Picture I to Picture II. Picture I: Mass Production of Televisions Picture II: Use of Television as a Computer Monitor

• A. From Production concept to Product concept
• B. From Production concept to Societal marketing concept
• C. From Societal marketing concept to Production concept
• D. From Product concept to Production concept

Hint:

Remember: Mass scale = Production Concept. Adding features/uses = Product Concept.

Answer 1

The Correct Option is A

Step 1: Understand what the question is asking.
We need to identify the shift in marketing philosophy represented by two pictures: Picture I shows mass production of televisions, and Picture II shows a television being used as a computer monitor (a new innovative application).
Step 2: Recall the marketing management philosophies.
The five key philosophies are: (1) Production concept, (2) Product concept, (3) Selling concept, (4) Marketing concept, and (5) Societal marketing concept.
Step 3: Identify the philosophy in Picture I (Mass Production of Televisions).
Mass production focuses on producing goods in large quantities to lower costs and make the product widely available. This is the hallmark of the Production Concept, which believes consumers prefer products that are available in abundance and at low cost. So Picture I represents the Production Concept.
Step 4: Identify the philosophy in Picture II (Television used as a Computer Monitor).
Using a television in a new and innovative way (as a computer monitor) emphasises improved product utility, additional features, and creative product development. This is the hallmark of the Product Concept, which focuses on continuous product improvements, better quality, and new features to satisfy customers. So Picture II represents the Product Concept.
Step 5: Identify the shift.
The shift is from the Production Concept (Picture I) to the Product Concept (Picture II).
Step 6: Match with the options and conclude.
Option (A) correctly states: From Production concept to Product concept.
\[ \boxed{ \text{(A) From Production concept to Product concept} } \]