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One of the factors affecting price determination of a product is ‘Pricing Objectives’. Which of the following pricing objectives will result in a higher price being fixed for the product ?
One of the factors affecting price determination of a product is ‘Pricing Objectives’. Which of the following pricing objectives will result in a higher price being fixed for the product ?
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High Quality = High Cost = High Price. Think of brands like Apple or Rolex; their objective is quality leadership, which demands a premium price.
Updated On: Mar 29, 2026
- Obtaining market share leadership
- Surviving in a competitive market
- Attaining product quality leadership
- Profit maximisation in the long run
Show Solution
The Correct Option is C
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