Question:medium

The author reflects on the concept of Blue Ocean Strategy. He explains that this concept delivers an instinctive framework for developing uncontested market space and making competition irrelevant. The author remarks that Blue Ocean Strategy is about having the best mix of attributes that results in the creation of uncontested market space and high growth, and not about being the best.

The above paragraph appears to be an attempt at

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Notice how many times the paragraph says 'the author'; that tells you whose work is being reported on, not created.
Updated On: Jul 10, 2026
  • defining Blue Ocean Strategy.
  • developing the framework for Blue Ocean Strategy.
  • reviewing an article or a book on Blue Ocean Strategy.
  • highlighting how Blue Ocean Strategy leads to better returns.
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The Correct Option is C

Solution and Explanation

The trick in this question is to notice who is doing the talking. The paragraph never says 'Blue Ocean Strategy is...' in its own voice; it keeps saying 'the author reflects', 'the author explains', 'the author remarks'. That single clue about voice decides the answer, so go through the options with that in mind.

  1. defining Blue Ocean Strategy: a definition would be stated directly by the passage itself, not credited each time to 'the author'. Since the paragraph keeps attributing the ideas to someone else, it is not offering its own definition.
  2. developing the framework for Blue Ocean Strategy: developing a framework means building it up with new reasoning. Here the paragraph only reports a framework that already exists in someone else's work, it adds nothing new to it.
  3. reviewing an article or a book on Blue Ocean Strategy: summarizing what 'the author' says, and then adding a remark about what the strategy is really about (a mix of attributes, not being 'the best'), is exactly what a book or article review does. This matches the paragraph's structure closely.
  4. highlighting how Blue Ocean Strategy leads to better returns: returns or profit are never the focus here; 'uncontested market space' and 'high growth' are mentioned only while describing the author's own claims, not as the paragraph's main point.

Since the paragraph's whole structure is built around reporting and reacting to what 'the author' said, it functions as a review rather than a definition, a framework, or a returns argument.

Let's summarize:

  • Repeated attribution to 'the author' signals that the paragraph is reporting someone else's work, not presenting original content.
  • A definition or a framework would be stated directly, not attributed each time.
  • Returns or performance are mentioned only in passing, never as the central theme.

So this paragraph is best read as an attempt at reviewing an article or book on Blue Ocean Strategy.

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