List of top Entrepreneurship Questions on Enterprise Marketing

‘Kwality Book Store’ sells 40,000 chart papers per year. The demand is constant throughout the year. The purchase cost is ₹10 per chart paper. Holding cost per annum is 20% of purchase cost, ordering cost is ₹100 per order. Calculate the Economic Order Quantity (EOQ).
Give the meaning of ABC analysis technique of inventory control.
Match List I with List II
List IList II
A.Brand NameI.Part of the brand that can be recognised
B.Brand MarkII.Provides Legal Protection against its use by other firms
C.Trade MarkIII.Part of a brand which can be vocalized
D.Tag lineIV.end lines
Choose the correct answer from the options given below :
Components of a Brand consist of :
A. Trade Mark
B. Labelling
C. Brand name
D. Brand Mark
E. Promotion Strategy
Arrange the following for two levels channel of Distribution :
A. Retailer
B. Consumer
C. Producer
D. Wholesaler
E. Agent
Identify which statement is correct as per generic requirement of a product
Identify the type of brand which is also referred as Umbrella Branding