Identify the type of brand which is also referred as Umbrella Branding

Question

‘Kwality Book Store’ sells 40,000 chart papers per year. The demand is constant throughout the year. The purchase cost is ₹10 per chart paper. Holding cost per annum is 20% of purchase cost, ordering cost is ₹100 per order. Calculate the Economic Order Quantity (EOQ).

Answer 1

The correct option is (B) :Family Brand Names.

List I		List II
A.	Brand Name	I.	Part of the brand that can be recognised
B.	Brand Mark	II.	Provides Legal Protection against its use by other firms
C.	Trade Mark	III.	Part of a brand which can be vocalized
D.	Tag line	IV.	end lines

Identify the type of brand which is also referred as Umbrella Branding

The Correct Option is B

Solution and Explanation

Top Questions on Enterprise Marketing

Questions Asked in CUET (UG) exam