Question

Refer to the picture given below and identify the type of channel of distribution:
Producer $\to$ Retailer $\to$ Customer

• A. Three-level channel
• B. Two-level channel
• C. One-level channel
• D. Zero-level channel

Hint:

To determine channel levels, simply count the number of middleman boxes between the Producer and the Customer: $$\text{0 Intermediaries} = \text{0-Level} \quad | \quad \text{1 Intermediary} = \text{1-Level} \quad | \quad \text{2 Intermediaries} = \text{2-Level}$$

Answer 1

The Correct Option is C