List of top Commerce Questions on Selling and Advertising

Match List - I with List - II:

Which of the following are the requirements for a successful closing of the sale? A. Positive attitude of the sales person
B. Forward some of the selling points and hit as early as possible
C. Holding the attention of the prospects
D. Handling the questions/objections properly
E. Effective presentation and demonstration

Which of the following are the possible objectives of Informative Advertising?
(A) Communicating customer value
(B) Telling the market about a new product
(C) Maintaining customer relationships
(D) Explaining how a product works

Match List-I (Advertising Media) with List-II (Limitations):

List I (Advertising Media)	List II (Limitations)
(A) Newspapers	Relatively high cost per exposure
(B) Direct mail	Creative limitations
(C) Radio	Short life
(D) Outdoor	Fragmented audiences

Advertising appeals should have which of the following characteristics?
(A) Entertaining
(B) Meaningful
(C) Distinctive
(D) Believable

Arrange the following steps of the selling process in the correct order:
(A) Prospecting and qualifying
(B) Preapproach then approach
(C) Presentation and demonstration
(D) Handling objections, closing, and follow-up