Sales Process Steps:
1. Prospecting & Qualification: Identify potential clients.
2. Pre-Approach & Approach: Prepare for and initiate contact.
3. Presentation & Demonstration: Showcase product value.
4. Handling Objections, Closing & Follow-Up: Address concerns and finalize sale.
| List I (Advertising Media) | List II (Limitations) |
|---|---|
| (A) Newspapers | Relatively high cost per exposure |
| (B) Direct mail | Creative limitations |
| (C) Radio | Short life |
| (D) Outdoor | Fragmented audiences |
