Question

Advertising appeals should have which of the following characteristics?
(A) Entertaining
(B) Meaningful
(C) Distinctive
(D) Believable

• A. (A), (B), and (D) only
• B. (A), (B), and (C) only
• C. (B), (C), and (D) only
• D. (A), (C), and (D) only

Hint:

Always tailor advertising appeals to align with the target audience’s values and preferences

Answer 1

The Correct Option is C

Effective advertising appeals should be:
1. Meaningful: Emphasize a pertinent and persuasive advantage.
2. Distinctive: Differentiate from rivals.
3. Believable: Earn audience confidence.