Key Concept: Management in agribusiness is built on four core functions, remembered as PODC — Planning, Organizing, Directing, Controlling.
Why it's correct: Planning comes first: it sets objectives and charts the path to reach them, and every other management activity depends on a plan already being in place.
Why others fail: Marketing, financing, and auditing are important business ACTIVITIES, but they are not among the four core management functions — they operate within the plan, not as the plan itself.