Question

Which of the following factors must you judge to estimate the market potential?
(A) Present Market Demand
(B) Export Market Demand
(C) Future Market Demand
(D) Labour Demand
(E) Retailer's Consumption Preferences
Choose the correct answer from the options given below:

• A. (B), (C) and (D) only
• B. (A), (B) and (D) only
• C. (A), (B) and (C) only
• D. (B), (D) and (E) only

Answer 1

The Correct Option is C

Market potential estimation requires evaluating:

1. (A) Current Market Demand: Assess the existing market size and scope.
2. (B) Export Market Demand: Explore global market opportunities.
3. (C) Future Market Demand: Forecast trends for sustainable growth.

Factors like (D) Labor Demand and (E) Retailer Consumption Preferences are secondary to market potential assessment and are more pertinent to supply chain and distribution analysis.