Question

Explain 'Advertising' and 'Personal Selling' as tools of promotion used by marketers.

Hint:

textbf{Advertising} reaches a large audience cost-effectively, while textbf{personal selling} provides personalized communication, ensuring higher customer engagement.

Answer 1

(i) Advertising
- Advertising is a non-personal, compensated method of communication employed by marketers to promote offerings.
- Typical advertising channels comprise newspapers, periodicals, television, radio, outdoor displays, and digital media.
- It contributes to brand recognition, shapes consumer attitudes, and boosts sales.
(ii) Personal Selling
- Personal selling entails direct communication between a sales representative and prospective buyers to encourage a purchase.
- This method enables tailored engagement, resolution of customer inquiries, and cultivation of product preferences.
- Organizations recruit sales staff to foster relationships, articulate product advantages, and finalize transactions efficiently.