Competitors and their market shares
The job market, though significant elsewhere, usually doesn't affect how we assess a market's suitability for businesses or startups.
| List I | List II |
| (A) Availability of Raw Material, Plant, Machinery, etc. | I- Business Plan |
| (B) Demand Preferences and Customer | II- Financial Feasibility |
| (C) Profit Projections | III- Technical Feasibility |
| (D) Market, Technical, Financial | IV- Market Feasibility |