In the context of an instant coffee business, quality and flavor are key to customer happiness and distinguishing the product. Brand loyalty and the overall customer experience are boosted by atmosphere and customer interactions, providing a competitive advantage. Although population growth might enlarge the market, it doesn't directly affect competitiveness.
| List I | List II |
| (A) Availability of Raw Material, Plant, Machinery, etc. | I- Business Plan |
| (B) Demand Preferences and Customer | II- Financial Feasibility |
| (C) Profit Projections | III- Technical Feasibility |
| (D) Market, Technical, Financial | IV- Market Feasibility |