Question

Ramesh wanted to buy a room heater as it had become extremely cold. He went to the nearby market in search of a good room heater. He first visited a few big shops selling branded heaters and checked the design, quality and the price. Walking through the market he saw a road side shop displaying an attractive room heater. He walked into the shop to enquire about the room heater. The shopkeeper demonstrated how the heater worked and simultaneously explained its qualities like its rotating function, auto-cut etc. Ramesh asked about its price and decided to buy it, as in comparison to other room heaters, it was cheaper and had various additional features. However while focusing on the price and features, he did not check the ISI mark or the label which displayed the date of manufacturing, safety features, directions for use etc.
The right exercised by Ramesh in the above case is:

• A. Right to choose/be assured
• B. Right to be heard
• C. Right to consumer education
• D. Right to safety

Hint:

Remember: When a case study shows a buyer comparing multiple options and picking one based on price/features, they are exercising the "Right to Choose".

Answer 1

The Correct Option is A

Step 1: Identify the key action Ramesh took.
Ramesh visited multiple shops (big branded stores and a roadside stall), compared designs, quality, features, and prices of different room heaters, and then selected one based on his preference and budget.
Step 2: Understand the Right to Choose.
The Right to Choose (also called the Right to be Assured) guarantees every consumer the freedom to select from a variety of goods and services at competitive prices. It means no consumer should be forced to buy a single product; they must have alternatives to compare.
Step 3: Understand the Right to be Heard.
This right ensures a consumer's complaints or views are given proper attention. Ramesh did not file a complaint or seek redressal in this scenario.
Step 4: Understand the Right to Consumer Education.
This right ensures consumers have access to knowledge and skills to make informed choices. Ramesh already made a choice, though not a fully informed one.
Step 5: Understand the Right to Safety.
The Right to Safety protects consumers from hazardous goods. Ramesh actually did not exercise this right because he failed to check the ISI mark.
Step 6: Confirm the answer.
By freely visiting multiple shops, comparing options, and selecting the heater that best suited his needs, Ramesh exercised the Right to Choose.
\[ \boxed{ \text{(A) Right to choose/be assured} } \]