Question

People who have a strong desire to succeed in attaining goals may be high in the need for:

• A. Attention
• B. Power
• C. Affiliation
• D. Achievement

Hint:

Remember McClelland's three needs as the "3 A's": {A}chievement, {A}ffiliation, and another one (Power). This can help you recall the core concepts during an exam. The need for Achievement is all about mastering tasks and reaching goals.

Answer 1

The Correct Option is D

Step 1: Conceptual Foundation:
This query pertains to motivation theories, specifically David McClelland's acquired needs theory, which outlines three core individual motivators.
Step 2: In-depth Analysis:
McClelland's theory posits three principal needs:
Need for Achievement (nAch): The drive to excel, meet standards, and achieve success. Individuals with a high nAch pursue challenging objectives and value progress feedback. This aligns precisely with the question's descriptor.
Need for Power (nPow): The aspiration for influence, impact, and control over others. The emphasis is on exerting influence rather than personal accomplishment.
Need for Affiliation (nAff): The desire for harmonious and close interpersonal connections. High nAff individuals seek social engagement and a sense of belonging.
The term "Attention" is not among McClelland's primary needs. The description "a strong desire to succeed in attaining goals" is synonymous with the need for Achievement.
Step 3: Conclusive Determination:
A pronounced desire to achieve goals is indicative of a high need for Achievement.