Question:medium

Government of India has launched a publicity campaign for census 2011 in association with which of the following UN organization?

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Think of the UN agency famous in India for mass awareness campaigns like the polio drive, and one that also cares that no child is missed in a headcount.
Updated On: Jul 17, 2026
  • United Nations Development Programme (UNDP)
  • World Health Organization (WHO)
  • United Nations Children's Fund (UNICEF)
  • United Nations Population Fund (UNPF)
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The Correct Option is C

Solution and Explanation

Census 2011 counted more than 121 crore people. Before the enumerators walked out with their forms, the government had to convince the whole country to open its doors and answer. That awareness push was done with a United Nations partner, and the question is about which one.

  1. United Nations Development Programme (UNDP): UNDP handles development projects, governance reform and the Human Development Report. It uses census data but did not run the census publicity drive.
  2. World Health Organization (WHO): WHO deals with disease surveillance, vaccines and health policy. A headcount of the population is not its job, so this is out.
  3. United Nations Children's Fund (UNICEF): UNICEF is the agency with the strongest mass communication machinery in India, built over years of polio and immunisation campaigns. It teamed up with the Registrar General of India for the Census 2011 awareness campaign, and it had a direct stake too, because young children are the group most often left out of a count.
  4. United Nations Population Fund (UNPF): UNFPA works on population and reproductive health data, which makes it look plausible. But the publicity tie-up announced for Census 2011 was with UNICEF, not UNFPA.

So the correct choice is option (C), UNICEF.

Let's summarize:

  • Census 2011 was conducted by the Office of the Registrar General and Census Commissioner of India.
  • Its public awareness campaign was supported by UNICEF, whose strength is social communication.
  • The slogan used was "Our Census, Our Future".

The UN body associated with the Census 2011 publicity campaign was UNICEF.

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