Question

Explain 'Advertising', 'Sales Promotion', and 'Public Relations' as elements of the promotion mix.

Hint:

The promotion mix elements—advertising, sales promotion, and public relations—work together to build awareness, drive sales, and manage a company’s reputation.

Answer 1

1. Advertising: Paid, impersonal promotion of products/services through media (newspapers, TV, radio).

2. Sales Promotion: Temporary incentives (discounts, contests, freebies, samples) to boost immediate sales.

3. Public Relations: Initiatives to manage and improve a company's reputation, particularly during negative situations.