Ankur Sachdeva did his MBA from ITB University. He decided to apply
his knowledge of scientific management in the fast food restaurant chain
‘Coffee Bean’ set up by him. This restaurant was providing burgers, fries,
shakes etc. as a part of its menu.
Now a days people are quality conscious, so he was using
standardised raw materials, processes, methods, working conditions,
machinery etc. The objective was to establish standards of excellence. By
doing this he was not only able to reduce the cost but was also able to
provide new varieties of burgers, fries and shakes leading to increased
turnover.
Ankur Sachdeva also believed that there was only one best method
to maximise efficiency. As a result he developed best way of grilling
burgers, cooking fries and preparing shakes. His main objective was to
maximise the satisfaction of customers, which he was able to achieve.
Not only to learn the best way of doing a job, but to perform their
tasks efficiently, ‘Coffee Bean’ regularly invests in training and
development programmes to equip employees with the necessary skill and
knowledge. ‘Coffee Bean’ believed that efficient employees will produce
more and earn more. This will ensure their greatest efficiency and
prosperity for both company and workers.
The above case highlights the use of Scientific principles and
techniques by ‘Coffee Bean’.
Explain any one such principle and two
techniques.