Question

Ashish wanted to purchase one LCD TV for his home. He decided to go to various stores selling electronic items to check the available varieties of different brands. One of his friends took him to a manufacturer selling LCD TV at almost half the price. The manufacturer described its various features and insisted that Ashish buys the LCD TV from him. Seeing the features, Ashish decided to buy the TV from him, even when the TV was not having any standardisation mark on it. When Ashish asked for the cash memo, the manufacturer discouraged him, saying that it will attract additional tax. He further told Ashish not to worry and promised that if there would be any problem with the TV, he would replace it immediately. The TV started malfunctioning within a month and Ashish asked for its replacement. The manufacturer refused to replace the LCD TV, telling him that the problem is due to mishandling of the TV. Ashish decided to file a complaint in the Consumer Court against the manufacturer.
(i) Identify and explain two consumer rights discussed in the above case

Answer 1

Right to choose/Right to be assured: Consumers possess the liberty to select from diverse products offered at competitive rates. Marketers are thus obligated to present an extensive range of products, differing in quality, brand, price, and size, enabling consumers to make informed selections.
Right to be heard: Consumers are entitled to lodge grievances and have their concerns addressed when dissatisfied with a product or service. Consequently, many progressive businesses have established dedicated consumer service and grievance departments.
Right to safety: Consumers have the right to protection from goods and services that pose risks to their life, health, or property. Therefore, consumers are advised to utilize products bearing certifications like ISI, which guarantee adherence to quality standards.