Start from the definition of NOR and push the inversion inside using De Morgan.
\[\overline{A + B} = \overline{A}\,\overline{B}\]
The transformed form is an AND of the two inputs, but each input is inverted first. In gate-symbol language, an inversion drawn at an input is shown as a small bubble, so an AND gate with bubbles on both inputs is a $bubbled\ AND$.
Hence a NOR gate and a bubbled AND gate produce identical outputs for every input combination.