The acceleration due to gravity \( g \) on the Earth's surface is calculated using the formula:
\[g = \frac{GM}{R^2},\]
where \( G \) is the gravitational constant, \( M \) is the Earth's mass, and \( R \) is the Earth's radius.
If the diameter is reduced to one-third of its original size, the new radius \( R' \) becomes:
\[R' = \frac{R}{3}.\]
With the mass \( M \) remaining constant, the new acceleration due to gravity \( g' \) is:
\[g' = \frac{GM}{(R/3)^2} = \frac{GM}{R^2} \times 9 = 9g.\]
Therefore, the acceleration due to gravity increases by a factor of 9.
Final Answer: \( 9g \).