List of top Mass Media Questions on Media Effects

What do you understand about information overload?
The ability of the audience to resist being persuaded by a commercial or a news program if they are warned beforehand about an attempt to persuade them, is about to occur is called____________________?

Match List-I with List-II

List-I (Concepts)List-II (Scholars)
(A) Manufacturing Consent(II) Noam Chomsky
(B) Encoding and Decoding(III) Stuart Hall
(C) Culture Industry(IV) Max Horkheimer
(D) Catharsis(I) Aristotle


Choose the correct answer from the options given below:

Who among the following is associated with 'The Two Step Flow' theory?