Question

Match List-I with List-II

List-I (Concepts)	List-II (Scholars)
(A) Manufacturing Consent	(II) Noam Chomsky
(B) Encoding and Decoding	(III) Stuart Hall
(C) Culture Industry	(IV) Max Horkheimer
(D) Catharsis	(I) Aristotle

Choose the correct answer from the options given below:

• A. (A)-(II), (B)-(III), (C)-(IV), (D)-(I)
• B. (A)-(III), (B)-(II), (C)-(I), (D)-(IV)
• C. (A)-(I), (B)-(II), (C)-(III), (D)-(IV)
• D. (A)-(II), (B)-(I), (C)-(IV), (D)-(III)

Hint:

Create flashcards for major communication theories, concepts, and their proponents. Grouping theorists by school of thought (e.g., Frankfurt School, Cultural Studies) can also help in remembering their key ideas.

Answer 1

The Correct Option is A

Step 1: Understand the Objective:
Match key communication and philosophical concepts with their associated scholars.
Step 2: Concept-Scholar Matching:
List-I concepts are matched with List-II scholars as follows:
- (A) Manufacturing Consent: Co-authored by Noam Chomsky and Edward S. Herman, this describes mass media's role in shaping public opinion. Matches with (II) Noam Chomsky.
- (B) Encoding and Decoding: A model by Stuart Hall explaining how media messages are created and interpreted. Matches with (III) Stuart Hall.
- (C) Culture Industry: A term by Theodor Adorno and Max Horkheimer critiquing mass-produced culture as commercial manipulation. Matches with (IV) Max Horkheimer.
- (D) Catharsis: First described by Aristotle, this refers to the emotional purging experienced by audiences of tragedy. Matches with (I) Aristotle.
Step 3: Conclusive Pairing:
The correct pairings are: (A)-(II), (B)-(III), (C)-(IV), and (D)-(I). This corresponds to option (A).