List of top Entrepreneurship Questions on Marketing plan

‘Golden Ice Cream Limited’ is a manufacturer and supplier of ice creams. They set the price of their various ice cream varieties based on manufacturing estimates. The company had been earning good profits over the last many years as there were no competitors in the market for their ice creams. However, during the last year, the company incurred heavy losses. On investigation they noticed that while setting the prices, they did not take into account the actions of competitors, which may have led to these losses. Additionally, the pricing method used by the company includes sunk cost and ignores opportunity costs. (a) Identify the pricing method used by the company. (b) Explain any two advantages of the pricing method identified in (a) above.

Identify the correct sequence of steps in preparing the marketing plan
A. Identify the target market
B. Implementation & monitoring of the plan
C. Conduct SWOT analysis
D. Define marketing strategy
E. Establish goals

Match List I with List II

List I	List II
A. Advertising	III. T.V, radio etc.
B. Personal Selling	IV. Oral Presentation of message
C. Sales Promotion	I. Coupons, loyalty rewards etc.
D. Public Relations	II. Building good relations

Arrange in sequence the following three-level Channel of distribution.
A. Wholesaler
B. Agent
C. Retailer
D. Producer
E. Consumer
Choose the correct answer from the options given below:

Arrange the following in sequence for steps involved in identifying target market.
A. Divide the market into smaller market
B. Developing a marketing plan
C. Deciding what the general market wishes to pursue
D. Select segments to target
Choose the correct answer from the options given below:

Marketing plan establishes how the entrepreneur will compete and operate in the marketplace. Identify in sequence the following steps involved in marketing plan.
A. Conduct SWOT analysis
B. Define marketing strategy
C. Business situation analysis
D. Establish goals
E. Identify the target market
Choose the correct answer from the options given below:

Match List I with List II.

List I	List II
A. Pricing that does not consider competitor action and their effect on pricing of the product	III. Cost-plus Pricing
B. Pricing that can result in fast diffusion and adoption	I. Penetration Pricing
C. Pricing where research and development cost of making a new product is recovered quickly	IV. Skimming Pricing
D. Pricing that permits different rates to be extended to different customers for the same goods or services	II. Variable Pricing

Choose the correct answer from the options Choose the correct answer from the options given below: