List of practice Questions

Match List I with List II

List I		List II
A.	Brand Name	I.	Part of the brand that can be recognised
B.	Brand Mark	II.	Provides Legal Protection against its use by other firms
C.	Trade Mark	III.	Part of a brand which can be vocalized
D.	Tag line	IV.	end lines

Choose the correct answer from the options given below :

Components of a Brand consist of :
A. Trade Mark
B. Labelling
C. Brand name
D. Brand Mark
E. Promotion Strategy

Arrange the following for two levels channel of Distribution :
A. Retailer
B. Consumer
C. Producer
D. Wholesaler
E. Agent

Identify which statement is correct as per generic requirement of a product

Identify the type of brand which is also referred as Umbrella Branding