List of practice Questions

Identify the correct sequence of steps in preparing the marketing plan
A. Identify the target market
B. Implementation & monitoring of the plan
C. Conduct SWOT analysis
D. Define marketing strategy
E. Establish goals

Identify the components of Brand.
A.Brand Name
B.Trade Mark
C.Price
D.Brand Mark
Choose the correct option from the options given below:

Match List I with List II

List I	List II
A. Advertising	III. T.V, radio etc.
B. Personal Selling	IV. Oral Presentation of message
C. Sales Promotion	I. Coupons, loyalty rewards etc.
D. Public Relations	II. Building good relations

Which strategy consists of a plan that positions a company's product to gain competitive advantage?

Nitin focuses on targeted groups of consumers promoting his products. Which of the following promotional strategy approach he uses?

Marketing mix consists of ____ elements.

Pond, Maggi, Amul etc. are the example of ____ type of Brand name.

Suggest the consideration related to product that an entrepreneur should take care while selecting a channel of distribution.

Arrange in sequence the following three-level Channel of distribution.
A. Wholesaler
B. Agent
C. Retailer
D. Producer
E. Consumer
Choose the correct answer from the options given below:

Arrange the following in sequence for steps involved in identifying target market.
A. Divide the market into smaller market
B. Developing a marketing plan
C. Deciding what the general market wishes to pursue
D. Select segments to target
Choose the correct answer from the options given below:

Marketing plan establishes how the entrepreneur will compete and operate in the marketplace. Identify in sequence the following steps involved in marketing plan.
A. Conduct SWOT analysis
B. Define marketing strategy
C. Business situation analysis
D. Establish goals
E. Identify the target market
Choose the correct answer from the options given below:

Match List I with List II.

List I	List II
A. Pricing that does not consider competitor action and their effect on pricing of the product	III. Cost-plus Pricing
B. Pricing that can result in fast diffusion and adoption	I. Penetration Pricing
C. Pricing where research and development cost of making a new product is recovered quickly	IV. Skimming Pricing
D. Pricing that permits different rates to be extended to different customers for the same goods or services	II. Variable Pricing

Choose the correct answer from the options Choose the correct answer from the options given below: