List of top Commerce Questions on Advertising Effectiveness

Assertion (A):
Advertising is paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.
Reason (R):
Any communication about an organisation, its products or policies through the media that is not paid for by the organisation will not be considered as advertising.

Assertion (A):
Considering the harmful effects of liquor and tobacco products, the Government of India banned the advertising of these products. As a reaction to this, the manufacturer of these products started seeking other ways to promote these products.
Reason (R):
Manufacturer introduced various other products (surrogates) in the market with the same brand name (like sodas) to remind the target market of their original products.

Arrange the following steps of communication process as per DAGMAR model in proper sequence:
A. Attitude
B. Action
C. Aware
D. Unaware
E. Comprehension and Image

Which of the following tests are often employed to measure advertising effectiveness?
(A) Recognition test
(B) Inquiry test
(C) Reason-why test
(D) Sales test