List of top Business Studies Questions on Marketing

Explain the functions of Marketing.

Explain Pricing Decisions.

Define Labeling.

Explain the following types of plans :
(i) Strategy
(ii) Method
(iii) Budget

Kaysons Ltd. was a reputed company manufacturing automotive parts for electric vehicles. As the demand for electric vehicles grew, Kaysons Ltd. needed more capital to keep up with the demand for automotive parts. Atul, the Finance Manager of Kaysons Ltd., suggested that the company should raise funds through a public issue of shares as the stock market was bullish. The Chief Executive Officer fully understood that this process of raising funds would not only reduce the management’s holding in the company but would also require considerable expenditure. Even then he agreed with the Finance Manager and the public issue of shares was made complying with the guidelines of Securities and Exchange Board of India.
Identify and state any four factors affecting choice of capital structure being discussed above.

Consider the following passage and answer the questions.
Gen-X enterprises is the company producing and selling cell phones. After earning reasonable profits for a few years, the company planned to venture into the following areas to serve the existing customer in the same manner as it has been doing for the last decade.
(a) Computer education
(b) Organising elephant race
(c) Spreading information about family planning
(d) Organising mountaineering treks

On the basis of the information given in the case, answer the next five questions.
”Just Foodie” is a food chain offering different snacks like chips, biscuits, Choco chip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality, and packing are given utmost care. They are offering good quality, so they are able to charge higher prices than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie” a complete success, and they are able to win over different competitors in the market, and their market share is rising continuously.