Question:medium

Explain any five functions of marketing.

Show Hint

Marketing functions span from research and planning through to distribution, pricing, and after-sales support — pick any five distinct ones.
Updated On: Sep 23, 2026
Show Solution

Solution and Explanation

Step 1: 1. Branding:
Giving a product a distinct name, symbol, or design (a 'brand') to differentiate it from competitors and build customer loyalty.

Step 2: 2. Packaging and labelling:
Designing the container/wrapper for a product (packaging) and attaching identifying/informational tags (labelling), both of which protect the product and aid marketing.

Step 3: 3. Physical distribution:
Deciding on transportation, warehousing, and inventory management so the product reaches the right place at the right time.

Step 4: 4. Promotion:
Using advertising, personal selling, sales promotion, and publicity to inform and persuade customers to buy.

Step 5: 5. Customer support services:
Providing services like after-sales service, handling customer complaints, technical advice, and maintenance to retain customer satisfaction post-sale.

Final Answer:
Five further marketing functions: branding, packaging and labelling, physical distribution, promotion, and customer support services.
Was this answer helpful?
0

Top Questions on Marketing