Electronegativity measures an atom's tendency to draw electrons in a chemical bond. This property generally declines down a periodic table group and ascends across a period from left to right.
Step 1: Electronegativity Trend in the Periodic Table
- Lithium (Li) is in Group 1 and Period 2. Elements in Period 2 exhibit higher electronegativity than those in later periods.
- Sodium (Na) is in Group 1 and Period 3; its electronegativity is less than lithium's.
- Potassium (K) is in Group 1 and Period 4, possessing an even lower electronegativity than sodium.
- Rubidium (Rb) is in Group 1 and Period 5, demonstrating the lowest electronegativity among the listed elements.
Step 2: Conclusion
Electronegativity diminishes as one progresses down the alkali metal group. Consequently, Li (Lithium) exhibits the highest electronegativity among the specified elements.
Thus, the correct answer is \( \boxed{\text{Li}} \).