The rise in demand for readymade foods in India is primarily attributed to:
Increased participation of women in the workforce (iii): As more women enter the workforce, their available cooking time decreases, leading to a preference for convenient, ready-to-eat meals.
Shifts in lifestyle (iv): Urbanization, accelerated living, and increased exposure to international dietary patterns have fueled the demand for rapid and simple food choices, such as readymade foods.Reasons why other options are not valid:
Agricultural deficits (i): While agricultural shortfalls impact food availability, they do not directly drive demand for readymade foods.
Reducing dietary nutritional value (ii): This is an incorrect premise; consumers generally seek foods with high nutritional content.Consequently, factors (iii) and (iv) are the drivers behind the escalating demand for readymade foods in India.