Step 1: Understanding the Concept:
(Note: This question is from "The Interview" with Umberto Eco, not "Going Places"). It discusses why a scholarly book became a bestseller.
Step 2: Detailed Explanation:
Umberto Eco states that the success of "The Name of the Rose" is a mystery even to him.
However, possible reasons include:
1. It is a multi-layered novel that appeals to different readers (detective story lovers vs. scholars of history/theology).
2. It deals with serious subjects like medieval history and metaphysics in an engaging narrative.
3. Most importantly, it was published at the "right time." If it had been written 10 years earlier or later, it might not have worked.
Step 3: Final Answer:
The novel succeeded by blending intellectual depth with mystery at a time when the world was ready for it.