Step 1: Look at how the options are phrased.
Government budget schemes are usually launched with a catchy acronym-based name rather than a plain descriptive title.
Step 2: Spot the acronym.
"SHE-Mart" expands to Self-Help Entrepreneur Mart, directly built around empowering women entrepreneurs, which matches the acronym style used in budget announcements.
Step 3: Eliminate the plain-sounding options.
"Women Entrepreneur", "Mahila, The Great" and "Udyogini Bazaar" are not the officially announced platform name.
\[ \boxed{\text{Self-Help Entrepreneur (SHE)-Mart}} \]