Question:medium

The diffusion of innovations model categorizes individuals as:
(A). Innovators
(B). Early adopters
(C). Late majority
(D). Progressive
Choose the correct answer from the options given below:

Show Hint

Remember the five formal adopter categories in order of adoption:
$\text{Innovators (2.5%)} \rightarrow \text{Early Adopters (13.5%)} \rightarrow \text{Early Majority (34%)} \rightarrow \text{Late Majority (34%)} \rightarrow \text{Laggards (16%)}$.
Any other terms (like "progressive" or "advanced") are not part of Rogers' model.
  • (A), (B) and (C) only
  • (A), (B) and (D) only
  • (A), (B), (C) and (D)
  • (B), (C) and (D) only
Show Solution

The Correct Option is A

Solution and Explanation

Was this answer helpful?
0

Top Questions on Communication