Question:medium

The desire for a feeling of elevated status, enhanced appearance and feeling rich are some factors of ______ variables that influence buying decision.

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If a variable measures external physical facts (like age or location), it is demographic or geographic. If it measures internal desires and self-identity (like wanting to feel rich or valued), it is psychographic.
Updated On: Jun 29, 2026
  • Behavioristic
  • Psychographic
  • Demographic
  • Geographic
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The Correct Option is B

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