Question

A brand or a part of a brand that is given legal protection against its use by other firms is called ________________________.

• A. Brand name
• B. Brand mark
• C. Trademark
• D. Logo

Hint:

Trademark = Legal protection for brand identity. Think: “Trade + Mark = Legally marked for trade.”

Answer 1

The Correct Option is C

A trademark is a legally registered or established identifier (name, word, symbol, design, or combination) representing a company or product. It legally prevents unauthorized usage. Definitions:
Brand name: The spoken identifier of a brand (e.g., "Nike").
Brand mark: The visual identifier of a brand (e.g., the Nike swoosh).
Trademark: A brand name or mark with legal protection.
Logo: A graphic emblem used by a business (may be part of a trademark). Therefore, the accurate legal designation is (C) Trademark.