Step 1: Defining Dipole Moment.
A dipole moment occurs when positive and negative charge centers within a molecule are separated.
Step 2: Polarity.
- Polar substances possess a permanent dipole moment because of uneven charge distribution (e.g., \( \text{H}_2\text{O} \)).
- Non-polar substances lack a permanent dipole moment, as positive and negative charge centers align (e.g., \( \text{O}_2 \)).
Step 3: Summary.
Molecules exhibiting a permanent dipole moment are classified as polar substances.
Final Answer: \[ \boxed{\text{polar materials}} \]