Statement – I : That part of a brand which can be spoken is called a brand name.
Statement – II : That part of the brand which is given legal protection is called Trademark.
Choose the correct option from the following :

Question

‘Novel Stores’ is a chain of grocery stores that has built its reputation on customer satisfaction. It is known for its high-quality products, including a wide variety of bakery, dairy products and ready-to-cook meal kits, etc. catering to diverse customer needs. The store regularly takes feedback from the customers and stocks items accordingly.
The store is popular among the customers for its attractive schemes such as ‘buy one get one free’ offers and weekly discounts, etc. which are advertised on its website.
Once the goods are manufactured, packaged, branded and promoted, ‘Novel Stores’ ensures that they are made available to customers at the right place, in the right quantity and at the right time. Customers can place orders online and choose to get them delivered at their home or pick them up from the store at a selected time. As a result, the revenues of ‘Novel Stores’ are growing every year and profits are increasing.
Identify and explain the elements of marketing mix highlighted in the above case.

Answer 1

Statement I is accurate: The spoken component of a brand, such as a name, term, or phrase, is defined as the brand name.
Statement II is also accurate: A brand, or a portion thereof (including symbols, logos, names, etc.), becomes a trademark upon registration and legal protection.
These are fundamental concepts in branding and intellectual property. Therefore, both statements are valid.
Final Answer: (C) Both statements are true.

Statement – I : That part of a brand which can be spoken is called a brand name.
Statement – II : That part of the brand which is given legal protection is called Trademark.
Choose the correct option from the following :

Show Hint

The Correct Option is C

Solution and Explanation

Top Questions on Marketing Management

Questions Asked in CBSE Class XII exam

Statement – I : That part of a brand which can be spoken is called a brand name. Statement – II : That part of the brand which is given legal protection is called Trademark. Choose the correct option from the following :

Show Hint

The Correct Option is C

Solution and Explanation

Top Questions on Marketing Management

Questions Asked in CBSE Class XII exam

Statement – I : That part of a brand which can be spoken is called a brand name.
Statement – II : That part of the brand which is given legal protection is called Trademark.
Choose the correct option from the following :