Question:easy

Read the following passage carefully and answer the question given below.

According to Paul Freet, an entrepreneur, business is a repeatable process that makes money. This process is an interlinked network of activities involving different sets of skills and knowledge. Broadly speaking, these activities spread over five different areas of operation, i.e. value creation, marketing, sales, value delivery and finance. Each of these activities demands a definite set of skills which are economically viable. In a business arena, not every activity contributes to economic viability; some exist for enjoyment or relaxation, so that motivation for work remains consistent and performance driven. Motivation is an important parameter for maintaining human drives at social and professional levels. Abraham Maslow, one of the finest American psychologists, attempted to define human motivation with his theory of "hierarchy of needs" in 1943. His theory advocated that human motives progress through five stages, i.e. physiological, safety, belongingness, esteem and self-actualization. He categorized physiological and safety as lower needs, and self-actualization as a higher order need with a thrust on the cognitive framework. He also coined the term Metamotivation for self-actualized individuals. Maslow's need hierarchy strongly advocated fulfillment of lower level needs prior to the higher ones. For further inclusive understanding, Clayton Alderfer propounded the ERG Theory of Motivation. His theory revolved around three components, i.e. Existence, Relatedness and Growth. Alderfer merged physiological and safety needs into one category, i.e. existence needs, merged social needs and esteem needs into relatedness, and treated self-actualization as growth need. Both ERG and need hierarchy theory provide a detailed basis for insights into motivation. Using these two fundamental theories, a large body of motivational research and literature has been developed over the years to define and describe human nature. In recent times, Paul Lawrence and Nitin Nohria from Harvard Business School attempted to provide a renewed perspective by merging biological and social sciences to lay out a new theory on human nature. Their theory identified four core human drives, i.e. Drive to Acquire, Drive to Bond, Drive to Learn and Drive to Defend. There must also be a fifth drive in their theory, i.e. Drive to Feel, representing emotional and sensory stimulus. In the contemporary business world, new products and services are being developed to entice the sensory or emotional part of human nature.

Relatedness component of ERG is .

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Existence takes physiological and safety, growth takes self-actualization; relatedness takes what remains.
  • Merger of Social and Esteem needs
  • Merger of Physiological and Safety needs
  • Merger of Social and Security needs
  • Extension of Self Actualization need
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The Correct Option is A

Solution and Explanation

Step 1: ERG theory has only three buckets for Maslow's five needs. Existence covers physiological and safety needs, and growth covers self-actualization, since these mappings are given directly in the passage.
Step 2: That leaves the two middle needs of Maslow's model, belongingness (social) and esteem, with nowhere to go except the third ERG bucket.
Step 3: By elimination, relatedness must be the bucket that absorbs social and esteem needs together.
Step 4: $\boxed{\text{Merger of Social and Esteem needs}}$
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