Step 1: Use the direct seed rate formula: $\text{Seed rate (kg/ha)} = \dfrac{\text{Plant population} \times \text{1000-seed weight (g)}}{1000 \times \text{germination fraction} \times \text{purity fraction} \times 1000}$.
Step 2: Plant population comes from the area per plant: with 30cm and 10cm spacing, each plant occupies $0.03 \, m^2$, giving $\frac{10000}{0.03} = 333333.33$ plants/ha.
Step 3: Substitute the values: $\text{Seed rate} = \dfrac{333333.33 \times 36}{1000 \times 0.92 \times 0.85 \times 1000}$ kg. The numerator gives $12000000$ g-equivalent units, and dividing by $782000$ gives approximately $15.34$ kg/ha.
This confirms the sowing rate needed for the given field quality parameters.
\[\boxed{15.34 \, \text{kg/ha}}\]