Question

Match the concepts of marketing in Column- I with their respective explanations in Column- II:

Column- I	Column- II
(a) Product concept	(i) Its main focus is on quality, performance and feature of the product.
(b) Selling concept	(ii) Its main focus is on satisfaction of customer needs.
(c) Marketing concept	(iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
(d) Societal concept	(iv) Its main focus is on satisfaction of customer needs and society's well-being.

Choose the correct options from the following:

• A. a-iv, b-iii, c-ii, d-i
• B. a-iii, b-ii, c-i, d-iv
• C. a-ii, b-i, c-iii, d-iv
• D. a-i, b-iii, c-ii, d-iv

Hint:

The Product Concept emphasizes innovation and quality.- The Selling Concept focuses on aggressive sales tactics.- The Marketing Concept prioritizes understanding and satisfying customer needs.- The Societal Concept integrates customer needs with societal welfare.

Answer 1

The Correct Option is D

To correctly match the marketing concepts in Column I with their explanations in Column II, we analyze the core tenets of each concept:

• Product concept: This concept prioritizes the intrinsic attributes of a product, such as its quality, performance, and features. This aligns with explanation (i) Its main focus is on quality, performance and feature of the product.
• Selling concept: This approach concentrates on employing forceful sales strategies to motivate customers to purchase existing offerings. Consequently, it corresponds with (iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
• Marketing concept: The primary objective of this concept is to fulfill customer needs. Therefore, it is associated with (ii) Its main focus is on satisfaction of customer needs.
• Societal concept: This concept extends the marketing concept by incorporating the welfare of society, which connects to (iv) Its main focus is on satisfaction of customer needs and society's well-being.

The established pairings are therefore identified as

a-i, b-iii, c-ii, d-iv