| List-I | List-II |
|---|---|
| (A) Intrapreneur | 1- Value Addition |
| (B) Entrepreneur | 2- Risk-taking in an organisational role |
| (C) Distributor | 3- Calculated Risk- taking |
| (D) Customer | 4- Utility Maximisation |
(A) Intrapreneur: This individual fosters innovation and undertakes risks within an established organization, similar to an entrepreneur but with less liability. The association is (II) Risk-taking in an organizational role.
(B) Entrepreneur: An entrepreneur takes risks by initiating and running a business, seeking expansion and earnings. The corresponding match is (III) Calculated Risk-taking.
(C) Distributor: A distributor enhances value by conveying products from producers to consumers, usually via distribution networks. This aligns with (I) Value Addition.
(D) Customer: A customer generally seeks to gain maximum benefit, striving for the greatest satisfaction from their acquisitions. Therefore, the accurate match is (IV) Utility Maximization.