Question:medium
‘Marbury biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign.
Identify the tool of promotion used by ‘Marbury Biscuits’:
‘Marbury biscuits’ launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign.
Identify the tool of promotion used by ‘Marbury Biscuits’:
Identify the tool of promotion used by ‘Marbury Biscuits’:
Show Hint
Free samples = Sales Promotion. They're temporary but powerful tools to get customers to try new products.
Updated On: Jan 13, 2026
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
Show Solution
The Correct Option is C
Solution and Explanation
Sales promotion involves brief incentives designed to boost immediate interest and sales. Typical sales promotion methods include complimentary samples, coupons, competitions, price reductions, and refunds.
Marbury Biscuits' distribution of free samples exemplifies sales promotion. This strategy is distinct from advertising (paid mass media communication), personal selling (direct, interpersonal persuasion), and public relations (brand image management).
Final Answer: (C) Sales Promotion
Marbury Biscuits' distribution of free samples exemplifies sales promotion. This strategy is distinct from advertising (paid mass media communication), personal selling (direct, interpersonal persuasion), and public relations (brand image management).
Final Answer: (C) Sales Promotion
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