Step 1: Identify the mirror type used in rear view mirrors.
Vehicles use a convex mirror for this purpose, chosen specifically because of how it forms images.
Step 2: Recall the image it forms.
A convex mirror always produces a virtual, erect, and smaller image of whatever is behind it, no matter how close or far that object is.
Step 3: Translate smaller image into magnification.
Magnification is the ratio of image height to object height, \[ m = \frac{h_i}{h_o} \] and since the image height \(h_i\) is always less than the object height \(h_o\) for a convex mirror, this ratio always comes out less than one.
\[ \boxed{m \lt 1} \]