Question

What, according to the author, would selling without enthusiasm result in?

• A. No sale at all
• B. Absence of enthusiasm in the buyers as well
• C. Lack of confidence of the salesman in the product
• D. Lack of knowledge on part of salesman
• E. Complaints from buyers
• A. It is always in harmony with the customers' needs
• B. Its knowledge is necessary for the product to sell
• C. The better the image is, the higher your product will sell
• D. It serves to lift up the stagnating sales
• J. It should meet the customer expectations
• A. The intangible features are more powerful than the mechanical ones.
• B. The mechanical features cause the sale of product
• C. Not understanding mechanical features can stag the sales
• D. The product can be thoroughly known by knowledge of both.
• O. The mechanical features should outsmart the intangible ones.
• A. The misplacement of brand in the market.
• B. The product appeared complicated and difficult to use.
• C. The lack of faith in the product capacity.
• D. Cost was very high
• T. Quality was not up to the mark.

Answer 1

The Correct Option is B

To determine the result of selling without enthusiasm according to the author, we must analyze the passage provided and the impact of enthusiasm in sales as conveyed by the text.

1. The passage emphasizes the significance of familiarity with the product, belief in the product, and most importantly, selling with enthusiasm. The author states: "Know Your Product. Believe in Your Product and sell with Enthusiasm. These are the fundamental selling truths."
2. The line "if you can't sell with enthusiasm, the lack of it will be infectious" directly suggests that the absence of enthusiasm from the salesperson will spread to the potential customers.
3. Based on the provided explanation, the lack of enthusiasm in the salesperson leads to an "infectious" disinterest, which means that the potential buyers will also lack enthusiasm towards the product. This implies a direct cause and effect where the behavior and attitude of the salesperson impact the buyers.
4. Thus, the correct conclusion derived from the passage is that selling without enthusiasm would result in the "Absence of enthusiasm in the buyers as well." This reflects the author's emphasis on enthusiasm being crucial in influencing buyers positively.

To conclude, the correct answer is: Absence of enthusiasm in the buyers as well.

Answer 2

The given question requires an understanding of the passage related to verbal ability and reading comprehension, specifically regarding the image a product should project. Let's analyze the options in the context of the provided passage:

1. It is always in harmony with the customers' needs: The passage does not explicitly state that the image projected by a product is always in harmony with customers' needs. It discusses the importance of knowing the image, but not that it is always harmonious with needs.
2. Its knowledge is necessary for the product to sell: While the passage highlights the importance of knowing your product for successful selling, it specifically focuses on the image when related to the increase in sales, which is not directly mentioned here.
3. The better the image is, the higher your product will sell: This option aligns with the passage, which explains that understanding the image projected by a product is vital, and improving this image can directly improve sales, as illustrated by the example of the home computer industry.
4. It serves to lift up the stagnating sales: Although improving the image can help boost sales, the passage focuses on the positive correlation between image quality and sales success rather than just lifting stagnating sales.
5. It should meet the customer expectations: Meeting customer expectations is a part of the broader concept of selling, but the passage specifically discusses the impact of the projected image on sales, not directly about expectations.

Based on the analysis, the correct answer is: The better the image is, the higher your product will sell. The passage provides an example of how the home computer industry improved its sales by enhancing the product's image to be more user-friendly, thus confirming the connection between a positive image and sales success.

Answer 3

The comprehension provided discusses the relationship between the mechanical and intangible features of a product. The passage emphasizes several key points:

1. Understanding Both Features: The author stresses the importance of having thorough knowledge and understanding of both mechanical and intangible features of a product. Mechanical features refer to how a product works, while intangible features relate to the image it projects and what it represents to the customer.
2. The Role of Intangible Features: These features are crucial because they often define how a product is perceived by potential buyers. They encompass the problem a product solves, its promise, and how it connects to the customer's needs.
3. Knowledge Equals Better Sales: The author argues that lacking understanding of either feature can negatively impact sales. This is illustrated with an example of the home computer industry, where initial sales were slow due to a perception of complexity. Not until the product's image was made friendlier did sales improve.

The correct answer is clear through this analysis: "The product can be thoroughly known by knowledge of both." This conclusion aligns with the author’s emphasis on the equal importance of understanding both aspects of a product to ensure successful sales and customer satisfaction.

Let's rule out the other options:

• The intangible features are more powerful than the mechanical ones: The passage doesn’t state that one is more powerful than the other but stresses their equal importance.
• The mechanical features cause the sale of product: This is incorrect because sales are influenced by both mechanical and intangible features.
• Not understanding mechanical features can stag the sales: While partially true, this option doesn't encompass the full perspective provided in the passage.
• The mechanical features should outsmart the intangible ones: This is opposed to the passage’s message, which doesn’t prioritize one type of feature over the other.

Overall, the comprehension insists on the necessity of understanding both types of features thoroughly to successfully market a product and influence sales positively.

Answer 4

To answer the question about the initial setback in the computer industry, it's important to examine the context given in the comprehension passage. The passage highlights several aspects of marketing and selling products, with particular attention to the home computer industry.

1. The passage mentions a fundamental selling truth: it's essential to know your product and sell it with enthusiasm. This suggests that understanding and belief in the product are crucial for selling effectively.
2. One example discussed in the passage is a salesperson not knowing how a gadget works, leading to customer dissatisfaction. This emphasizes the importance of product knowledge and image projection.
3. Specifically, the passage explains how the home computer industry initially struggled because computers seemed "complicated and difficult to use." The complexity in appearance undermined their sales despite the computer's potential to save time and simplify tasks.
4. The product image improved when the computers were made to appear "friendlier" and less intimidating, which subsequently led to an increase in sales.
5. Given this analysis, the reason for the initial setback in the computer industry is directly referenced in the comprehension passage: "the home computer industry...until it was made to seem 'friendlier', less forbidding, sales lagged."

Thus, by examining the comprehension passage, the correct answer is that the initial setback was caused because "The product appeared complicated and difficult to use." This explains why customers were initially hesitant to purchase home computers.